Ken McGaffin, WordTracker, SES London 2008 Keyword Research

Ken mcgaffin of Wordtracker searchenginestrategies.com mcgaffin investigates with Greg Jarboe of SEO-PR what he sees as the most interesting and dominant trend currently taking place in the Keyword Research space, namely the movement of SEO and Keyword Research skills to in-house professionals, as marked by increases in corporate training sessions and the growth of budgets to accommodate a shift to more web-based marketing — especially, in Wordtracker’s case, standard SEO and SEM techniques. Journalists, too, are showing a rapid increase in interest in keyword research, given the necessity of spreading the reach and searchability of their content.

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Ken McGaffin, WordTracker, SES London 2008 Keyword Research

Tags: education, web-based marketing, the-growth, sem, dominant trend, Ken McGaffin