campaigns, display ads & local search listings on all major search engines to increase conversions & traffic

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Santa Clara, CA (PRWEB) November 7, 2005

SearchForce, a leading provider of on-demand paid search marketing solutions, today announced that GlobalConference.com, a leading audio conferencing service company, has selected SearchForce’s Search Marketing Management Platform to optimize its online advertising campaigns. SearchForce’s solution empowers companies to optimize keyword selection, manage large-scale campaigns, control bid management, and create landing pages for pay-per-click (PPC) marketing.

SearchForce fully automates the process of managing and bidding on hundreds or thousands of keywords. Unlike other products that don’t allow advertisers to immediately respond and adjust bidding, budgets or keywords, SearchForce is the only vendor that provides customers with immediate, web-based access to their paid search campaigns. An executive dashboard gives users real-time views into how different campaigns are performing, allowing customers to easily monitor competition and make immediate adjustments to maximize click-through traffic and revenue. SearchForce helps advertisers effectively manage large-scale, paid search marketing campaigns across multiple PPC search engines, such as Google, Yahoo and MSN.

In the first three months of working with SearchForce, GlobalConference.com saw an increase in both online sales and registrations and expanded its keywords under management by 300 percent. Within one month of using SearchForce’s solution, GlobalConference.com’s sales revenue increased 521% over the amount that paid search had historically generated for the company, with new revenue increasing by 79 percent.

The company’s key vendor selection criteria included supporting its need to maximize the volume of customers it could acquire at a target cost while increasing its paid search budget in proportion to profitability and volume. The company also needed an improved solution for keyword generation and forecasting changes in the bid landscape. Lastly, the company wanted 24/7 access to performance parameters and reporting so management could track leads and sales, place a value on sales, and measure conversion rates.

“After a thorough evaluation of available solutions in the market, we felt that SearchForce best met our complex and varied business requirements,” stated Warren Jason, President of GlobalConference.com. “Now, rather than relying on outside consultants, who do not have the domain expertise of our staff, SearchForce puts us squarely in the driver’s seat of our paid search ad campaigns so we can manage them more efficiently and profitability around-the-clock.”

Prior to using SearchForce, only a few keywords used in GlobalConference.com’s campaigns were performing and competitors were driving up bid prices, resulting in very high per customer acquisition costs. If keyword prices increased, GlobalConference.com found that it was prohibitively expensive to bid. GlobalConference.com used SearchForce’s keyword discovery capabilities that gave its advertising managers a highly efficient way to discover more profitable, non-intuitive keywords and get more traffic volume and customers for less.

SearchForce’s solution supports GlobalConference.com’s ability to integrate its historical conversion data with cost data in order to meet target cost-per-order goals. Analytics and reporting capabilities provide GlobalConference.com with deeper insight into individual search engine performance, trend data, correlation ratios, and keyword level reporting. SearchForce’s WordProfit tool ties in search inventory from WordTracker, Google and Yahoo search inventories. It also measures keywords that GlobalConference.com could not find through manual methods or search engine tools. In the audio conferencing market, generally less than 10-15 percent of keywords contribute to performance.

“We’re pleased to have GlobalConference.com become part of our esteemed customer base. We’re also thrilled that the breadth of functionality and self-service controls we have built into SearchForce’s platform have provided GlobalConference.com with rapid, compelling and measurable ROI. We are committed to supporting our customers’ needs by providing them with the most strategic solution that maximizes their paid search marketing campaigns,” stated Samir Patel, President of SearchForce.

About GlobalConference.com

Based in Los Angeles, California, GlobalConference.com is available to everyone, 24-hours a day. The company’s leading service provides a secure and private venue for users to meet by telephone with customers, relatives or colleagues – at their convenience – without the necessity of traveling to a central location.

About SearchForce

Based in Santa Clara, California, SearchForce enables advertisers to effectively manage large-scale, paid search marketing campaigns across multiple pay-per-click search engines. The on-demand solution enables advertisers to automate the process of bidding on the right keyword, on the right search engine, at the right time. The solution’s optimized bidding, analytics, reporting capabilities and internal control gives advertisers more effectively management over their paid search advertising campaigns, resulting in maximized click-through traffic and revenue. For more information, visit http://www.SearchForce.com.

Press Contacts:

Carmen Hughes

Ignite P.R.

650.592.1768

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

More Wordtracker Competition Search Automation Press Releases

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Alternatives to the Google Adwords Keyword Tool : Teen Domainer

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Carlsbad, CA (PRWEB) December 31, 2011

Much of the information on search engine optimization (SEO) available today is too technical and jargon-filled to be of practical use for businesses that need SEO to be competitive on the web. SERPgenius.com offers a blog focused on informing and educating the general public on what is takes to be found by people searching for what they have to offer.

SERP is an acronym for Search Engine Results Page, in other words, what happens when someone enters his or her search term, or keywords in a search engine. Being on the first page for a search term can make or break a business. SERP genius helps people get found on the web.

While SERPgenius is a fledgling publication, the experience of its editors are broad and deep having worked for many years with web design, Internet marketing, search engine optimization and social media. The blog accepts no advertising, and its product reviews are based on hands on experience with all products and services reviewed.

There are three articles currently available: The first article “The Foundation of SEO” discusses the advantages of using WordPress with either Thesis or Genesis to build a foundation for great SEO, simply and easily. The second article “5 Best SEO Tools and One Dud” is a guide to the tools that make SEO easier, some are free and several have a monthly cost. The third article “5 Steps to Great SEO” details the step-by-step process that produces results and why it works so well.

SEO is worthy of review for anyone who offers information, products or services on the web and that want the most people to find their offering. SEO is an evolving and highly dynamic topic with lots of great information, not-so-great information, mountains of opinions and much misinformation.

SERPgenius.com’s goal is to sort, sift through the “chaff”, distilling and refining so that its readers can get practical, useful tips and tools for effective SEO. 85% of clicks to a website come from organic rankings, SEO rankings, not from paid sources. This is why SEO is critical to the success of a website.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Search Keyword Tool Press Releases

Los Angeles, CA (PRWEB) December 17, 2011

Internet Marketing Company, an experienced seo company, announced today an increase in the search for the keyword “Seo services.” The internet marketing agency keeps track of searchable keywords related to the site, and this term has had a 15% increase in searches in the last quarter. This has, in turn, showed an increase in clients who are looking to find online marketing services The company is involved in search engine internet marketing, search engine marketing, and online marketing services. The search engine optimization specialists of Internet Marketing Company deliver measurable results and maximum return on investment (ROI).

SEO, or search engine optimization, is the process of making a website appear higher in the search results of online search engines without paying for it. The easier it is for people to find a website through search engines, the more chance that they will visit the website. Internet Marketing Company knows what the search engines are looking for, and will optimize the website so that it will appear higher in the search results.

“It is great that people are coming to our site by searching for Seo services,” said Russell Rabichev, Marketing Director of the Internet Marketing Company.

Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Our professionals have the expertise and experience to enhance exposure of a business on major search engines. And the better a brand’s exposure, the better the company’s message can reach the customers and prospects who rely on search engines every day to research, find and buy new products and services. With SEO from Internet Marketing Company, a brand will see results—fast, easy and guaranteed!

Fore more information, please contact http://www.internetmarketingcompany.biz

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Redding, CT (PRWEB) November 14, 2011

The organizers of search engine marketing conference Search Marketing Expo – SMX West announced the workshop schedule for the 2012 event.

SMX West will feature five workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), Google AdWords, international search, in-house SEO and Facebook marketing.

SMX West will be held February 28 thru March 1 at the McEnery Convention Center in San Jose, CA. The conference agenda features more than 60 sessions over three days, networking activities and keynote addresses. Those interested in attending can take advantage of lowest-available “super early bird” rates until December 17th.

Register online at http://smxwest.com/ or by phone at (877) 242-5242.

The workshops will be held Monday, February 27th. Attendees can choose from:

Advanced AdWords Training: Join certified AdWords trainer Brad Gedes for a full day of best practices and advanced strategies to maximize the effectiveness of your PPC campaigns. Topics covered will include keyword research, ad copy, quality score and location targeting.

International Search Summit: Language, cultural differences and legal requirements are just some of the factors that make international search and social media campaigns very complicated. The International Search Summit (ISS) is the only event focusing on the challenges facing international marketers and provides practical solutions, advice and techniques for improving global online performance.

Bruce Clay SEO Training: Bruce Clay is one of the most knowledgeable, experienced and quoted search marketers on the planet. Bruce’s SEO Training course teaches marketers how to implement an effective search engine optimization process. He’ll cover how a search-engine-friendly web site impacts traffic, conversions and online revenue, and get down to the nitty gritty, white-hat-only tactics that improve site performance.

Facebook Marketing Intensive: Harness the marketing power of Facebook and learn how to effectively engage with its 800 million members. Attend aimClear Facebook Marketing Intensive and learn how to leverage the traffic-driving power of this community with “free” optimization techniques and paid Facebook advertising strategies.

In-house SEO Exchange: In-house search marketers face unique challenges. That’s why Jessica Bowman, a leading advocate for in-house SEO, created this all-interactive workshop focused exclusively on the issues faced by in-house search marketers. The content is guaranteed relevant because attendance is limited to in-housers. Attendees will share solutions and build relationships. It’s unlike any event you have ever attended!

Additional information about all of these workshops can be found at http://searchmarketingexpo.com/west/workshops

Tickets to workshops are limited, so prospective attendees should register early. Combination SMX West All Access + Workshop passes are priced at $ 2095 until December 17 and include all four days of sessions, keynotes, networking activities and meals.

Passes for the Workshops only are also available and priced at $ 895 until December 17. Additional info on pass options can be found at http://searchmarketingexpo.com/west/benefits

Register for all passes at http://searchmarketingexpo.com/west/register

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions just for you, whether you are looking for advanced tactics or just starting out in search, work on an in-house SEM team, hail from an agency, or own your own business.

Attend SMX West for:

Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.

Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.

Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary. SMX has got you covered.

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm, SMX Israel and SMX Social Media Marketing (Scottsdale, AZ).

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.

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Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Seattle Keyword Research Press Releases

Los Angeles, CA (PRWEB) November 19, 2011

Linkbuilding, an seo link building company that helps clients climb the search engine rankings using seo link building services, announced today an increase in the search for keyword, “link building packages.” The internet marketing company keeps track of searchable keywords related to the site, and this term has had a 20% increase in searches on the Internet in the last quarter. This has, in turn, showed an increase in clients who are looking for link building packages. Utilizing successful SEO services, including article distribution, natural link building, directory submissions, contextual link building, article submission and syndication, RSS feeds syndication, press release distribution, social bookmarking, link baiting and many more, to ensure that clients achieve the search engine ranking position they deserve.

“Link building packages are a very affordable way to market a business online,” said Russell Rabichev, Marketing Director for the Link Building Company.

Link Building Company is owned and operated by the Internet Marketing Company. The Internet has become an extremely competitive market these days, and search engines place a great deal of importance on the quantity and quality of links pointing to a website. As one might already know, inbound links are the most important factor as to how search engines determine where a website will rank in search results. Google and other engines rely heavily on inbound links to a website to determine authority, relevance and overall popularity of a website across the Web. In a nutshell, the more quality links there is, the higher a website will rank. At the end of the day, it is all about rankings!

For more information, please visit http://www.linkbuilding.org

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.